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Laurence NAUDEIX

Trademark Attorney


Laurence Naudeix has more than 15 years of experience in IP. She began her career as an intern at the IP Federal Institute, and then continued her career working for IP firms and then as a brand specialist within the IP department of a luxury brand group. At our firm, she manages the trademark and plant breeding portfolios. She advises our clients on all legal, strategic and administrative aspects related to trademarks and plant breeding. She also advises clients on other IP aspects as well as on Swiss IP legislation.


  • IP advice, in particular on trademarks, plant breeding and designs
  • Swissness advice
  • Trademark availability research
  • Trademark, plant breeding and design protection
  • Advocacy: objections, appeals, actions for annulment because of non-use of trademarks
  • IP Due Diligence
  • Strategic advice
  • Contracts


French - English - German


Master’s Degree in Law

Professional experience

2013 - present IP Attorney, ANDRE ROLAND
2011-2012 IP Attorney, Novagraaf Switzerland, Geneva, Switzerland
2007-2011 IP Attorney, ANDRE ROLAND
2005-2006 Intern IP Attorney, IP department with the Richemont International Group, Bellevue, Switzerland
2002-2005 IP Attorney, Bugnion SA, Geneva, Switzerland
2001-2002 Internship at the Federal Institute of Intellectual Property, Bern, Switzerland


2004-2005 Art Law Course, University of Geneva, Switzerland
2000-2001 Law Studies, University of Amsterdam, Holland
2000 Master’s Degree in Law, University of Fribourg, Switzerland
  Regularly attends conferences organized by AROPI
  Participation at training courses/workshops organized in Switzerland on various IP matters
  Regular participation at INTA