Laurence NAUDEIX

Senior Partner
Intellectual Property Lawyer

Biography

Laurence Naudeix has more than 20 years of experience in intellectual property. She began her career as an intern at the Swiss Federal Institute for Intellectual Property, and then continued her career working for IP firms and as a trademark specialist within the IP department of a luxury brand group. At our firm, Laurence manages the trademark and plant breeding portfolios. She advises international and local clients active in different sectors of activity, on all legal, strategic, and administrative aspects relating to trademarks, plant breeding and designs. She also advises clients on other IP aspects as well as on Swissness legislation.

Activities

IP advice, on trademarks, plant breeding and designs
Swissness advice
Trademark availability searches
Trademark, plant breeding and design protection
Advocacy: answers to provisional refusals, oppositions, appeals, cancellation actions for non-use
IP Due Diligence
Strategic advice
Monitoring services
Drafting of contracts

Languages

French - English - German

Title

Master’s Degree in Law, University of Fribourg, Switzerland

Professional experience

2013 - present	IP Attorney, ANDRE ROLAND
2011 - 2012	IP Attorney, Novagraaf Switzerland, Geneva, Switzerland
2007 - 2011	IP Attorney, ANDRE ROLAND
2005 - 2006	Intern IP Attorney, IP department with the Richemont International Group, Bellevue, Switzerland
2002 - 2005	IP Attorney, Bugnion SA, Geneva, Switzerland
2001 - 2002	Internship at the Federal Institute of Intellectual Property, Bern, Switzerland

Education

2004 - 2005	Art Law Course, University of Geneva, Switzerland
2000 - 2001	Law Studies, University of Amsterdam, Holland
2000	Master’s Degree in Law, University of Fribourg, Switzerland

Memberships

AROPI	Association Romande de Propriété Intellectuelle
LESI	Licensing Executives Society International
INTA	International Trademark Association – active member of the « Brands for a Better Society Committee »